This month I’ve been sharing the truth behind my 15 years in practice.
We’ve talked about early lessons and where it all began—
But today I want to zoom out and talk about the bigger picture stuff.
The kinds of mistakes that quietly erode your confidence, your income, and your leadership.
Mistakes I had to learn the hard way—so hopefully you don’t have to.
💸 Mistake #1: Confusing revenue with reality.
There were years my clinic brought in high six figures. (We even got pretty close to the 1 Million mark!)
Booked. Busy. “Successful.”
But I didn’t know what was going out.
Rent, admin, team payouts, credit cards, taxes.
There were months I barely paid myself.
Now?
🛠 Mistake #2: Designing my business for everyone but me.
I said yes to every request, schedule, and favour.
Eventually, I resented all of it.
Now I ask:
“What would make this feel lighter and easier for me?”
Then I build from that place.
😬 Mistake #3: Avoiding hard conversations.
I let things slide.
I kept people in roles they didn’t belong in.
I let patients cross lines.
Now? I know that clarity is love.
And being direct is actually the kindest thing I can do. For everyone.
🧃 Mistake #4: Being always on.
Answering emails at 11pm.
Letting work bleed into my weekends.
Running a business I couldn’t shut off.
Now I have boundaries and systems—plus actual white space in my day.
🌱 Mistake #5: Treating my business like a machine.
I optimized the heck out of everything.
But strategy only works when the energy is right.
Now I tune in like I do with patients:
Where’s it tight?
Where’s it leaking?
What needs love?
Sometimes there’s a shake up and I can instantly see- oh ya, I was definitely avoiding that for a while! But no love lost, just another lesson - and the more I learn, the easier it gets.
Next week, I’ll share the final 5 lessons and what this next chapter is all about.
But I’d love to know:
Which one of these mistakes hit home for you?
Hit reply and tell me. I’d love to hear it.
With love and spreadsheets that finally make sense,
Geneviève
🖤
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